Monday, November 10, 2008

Marketing to Women

Professor Elizabeth Kissling posted this video on our Images, Messages, and Meanings class blog:



Then I found this:
http://www.shehivemarketing.com/statistics.html
This marketing firm has posted some statistics on the shopping habits of women and families that I found surprising. My husband does most of the cooking and cleaning in our house so I always try to picture men in these ads and laugh.

And some more about marketing to women:

Now they are marketing the Chevy Traverse to women using men as sex objects and house husbands? Do we really get excited enough to buy a car when a man irons and scrubs the toilet topless while talking about celebrating our six month anniversary?


No comments:

Post a Comment